indulge in the magic of pure fragrances

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Mr. Vijay Khiaram Luthria

 

The founder director of Luthria Fragrances, entered the fragrance industry 40 years ago.

Even from a very young age, he has always been very active experimenting with fragrances and creating new products that has taken the incense market to a whole new level.

Thanks to his unique approach to fragrance making, he is very well respected in this highly skilled industry.

Luthria Fragrances

 

Our Mission

At Luthria Fragrances, our mission is to make every incense stick give you a divine experience. An experience you will want to indulge in, time and again. While our perfumes are known for their luxuriously classic yet modern approach, we do not believe in compromising on the quality of pure fragrances. Our goal is to create "the classics" classics that have withstood the test of time. We strongly believe, with our high level of artistry, passion, skill and risk-taking approach, we can create a high quality brand and still make it affordable. Our fragrances are truly a representation of the best of natures bouquet.

Our Story

The Luthria Fragrances story goes back to over 85 years ago . . . . .

In 1934, well over 85 years ago, Late Mr. Khiaram Luthria, a passionate and hard working man was considered a world renowned manufacturer of agarbattis (incense sticks) and dhoop (extruded incense). As a pioneer, he set up the Mysore Sugandhi Dhoop Factory (MSDF) and launched their iconic brands 999 Lord Krishna, Garden of Eden and Laxmi Dhoop to name a few. These fragrances have grown to delight millions of customers for decades the world over.

 

The Late Luthria's son, Mr. Vijay Khiaram Luthria joined the company 40 years ago working closely alongside his father from a very young age. He has always been very active experimenting with fragrances and creating new products that has taken the incense market to a whole new level. With his shear effort, he has gained respect and prominence without formally attending a traditional perfumery school. Thanks to his unique approach to fragrance - making, he is very well respected in this highly skilled industry. During his time at MSDF, he helped create Endi 7 in 1, which still remains one of their most successful and well - known creations.

 

In 2018, Vijay Luthria started on his own, a dynamic new company called Luthria Fragrances LLP. It is here, under his leadership, the company has launched premium artisanal agarbattis brands such as Morya, Miraya, Flora Wood, Pink Rose and Avyakta which are 100% natural agarbattis with no solvent or chemicals. The art of making these pure incense sticks is almost a century old that has been passed on from generation to generation. These products stand apart from other brands in quality and fragrance. A important differentiating factor is Luthria Fragrances blends its own perfumes instead of using readymade fragrances to maintain quality control. These incense sticks all contain pure ingredients and are still hand-rolled in the traditional method by skilled hands.